Effective Date: 27th of January, 2024

At Sporty.lk, we value your privacy and are committed to safeguarding your personal information. This Privacy Policy explains how we collect, use, and protect your data when you use our services, including accessing free content, signing up for a free account, or subscribing to a membership for exclusive content.

1. Information We Collect

1.1 Personal Information

  • Free Account Registration: When you sign up for a free account, we collect your name, email address, and a password.
  • Membership Subscription: Additional information, such as payment details (credit/debit card or other payment methods), billing address, and contact details, is collected during the subscription process.

1.2 Usage Data

  • We collect data on how you use the website, including the pages you visit, the time spent on the site, and your interactions with live streams and exclusive content.

1.3 Device and Log Information

  • We automatically collect details such as your IP address, browser type, operating system, device type, and access times to analyze trends and improve our services.

1.4 Cookies and Tracking Technologies

  • Cookies are used to enhance your experience, store preferences, and provide personalized content. You can manage cookies through your browser settings.

2. How We Use Your Information

2.1 Providing Services

  • To enable account creation, manage subscriptions, and deliver personalized content.
  • To provide access to exclusive content for paying members.

2.2 Communication

  • To send you updates, newsletters, and information about upcoming events or exclusive features.
  • To notify you about account changes, billing information, or service-related issues.

2.3 Analytics and Improvements

  • To monitor website performance, diagnose technical issues, and optimize user experience.

2.4 Security and Fraud Prevention

  • To protect your account and our platform from unauthorized access, fraud, or other malicious activities.

3. Sharing Your Information

3.1 Service Providers
We may share information with trusted third-party vendors who assist in payment processing, hosting, customer support, or analytics.

3.2 Legal Requirements
We may disclose personal information if required to comply with legal obligations, enforce our terms, or protect our rights and users.

3.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction.

4. Data Retention

We retain your data for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, or resolve disputes.

5. Your Rights

  • Access, update, or delete your personal information.
  • Opt out of marketing communications.
  • Manage cookie preferences.

To exercise these rights, contact us at support [at] sporty.lk

6. Updates to This Privacy Policy

We may update this policy from time to time. Changes will be communicated through the website, and continued use indicates acceptance of the revised policy.